Typeface helps meaning

Today there are millions of new typefaces and borders are less rigid with the internet. Find anexample of a typeface in use, please post it as a jpeg or pdf and please state how you think the typeface choice helps create meaning to theimage. (This could be from informational graphics, poster, logo, or advertisement.)

One typeface that really helps create meaning, not necessarily to the image itself, but to the image of an entire company is that in the Hallmark logo.

The style of this particular typeface is script. While the letter "H" is not linked to the other letter forms it still fits because it appears as if was hand lettered like the rest of the word.

The hand lettered look of the typeface compliments the company. Why you may ask? Well when people think of Hallmark most of them come up with the notion of greeting cards. If you think about it most people write inside greeting cards and almost everyone signs them. So, the handwritten essence of the greeting card is picked up within the typeface of the logo and the entire image of the company is summarized in just one word "Hallmark."